In 2022, Soane marked its 25th anniversary with the release of its ‘Egyptomania’ collection. Drawing on founder Lulu Lytle’s longstanding interest in Egypt and admiration for its art and design, the collection takes inspiration from thousands of years of the region’s history. Alongside this launch, Soane have partnered with Threads of Hope, a charitable organisation that trains Egyptian and refugee women in the art of embroidery. Working with graduates of their programme, Threads of Hope have launched a set of designs that takes inspiration from Soane’s Egyptomania patterns.
Soane has made a donation to Threads of Hope, which will support 20 women through the 2-month training programme. The collaboration is designed to support the laudable work of the organisation, and as such all profits generated by the sale of these designs are channelled back into supporting the women of Threads of Hope.